Olivier Guiberteau
Journalist’s eye. Storyteller’s voice. Strategist’s mind
I believe strongly in fusion and have long combined a background in journalism and storytelling with brand development and strategy.
I've written for a variety of major outlets, including the BBC, shaped voices for businesses big and small, and helped ideas land with the right people.
Whether it’s a reported feature, a brand refresh, or a single line of copy, I care about clarity, tone, and what makes people pay attention — and want more.
Away from the desk — and don't we all need that from time to time — I shoot street photography, news images and landscapes—little slices of life, told without words, as well as collaborating with business for all their photographer and videography needs.
Welcome
My name's Olivier Guiberteau. Born in London with roots stretching out to France, Sweden and Wales.
I've written since I was a child and studied Film Studies & Journalism at University College Falmouth. After graduating I decided I needed to see the world and spent the next 11 years travelling and working abroad - driving mini vans in Colorado and Massachusetts before studying to teach English as a second language. This took me to Czech Republic, Vietnam, Saudi Arabia, Spain and Italy. A wild, truly memorable ride.
I returned to the UK in 2019 and expand my freelance business I had set up while abroad. I now work work as a freelance journalist, writer, photographer and content strategist.
When I'm not working, you'll probably find me hiking, cycling, scribbling thoughts about life, or photographing in the forest.
Journalism & Creative Content
BBC Sport
East v West - Germany's drug-fuelled Cold War for medals
Hidden Compass
The Gone but Everlasting Theory
BBC Travel
The British Isle Not in the UK
BBC Culture
The truth about British stoicism
Hidden Compass
A Clearing in the Forest
BBC Sport
Courtney Dauwalter: Step inside the 'pain cave', where rules are remade
Photography
My photography moves between the personal and the professional, capturing stories with equal intensity whether they’re rooted in my own projects or created for brands and clients. I love exploring ideas that blur the line between documentary and creative expression—finding the small details, moods, and moments that make an image memorable.
On the commercial side, I collaborate with clients to bring concepts to life with a balance of imagination and precision. On the personal side, I chase projects where I can follow my own passions; nature, travel, street photography and photojournalism.
Copywriting & Strategic Planning
From Stories to Strategies
The same curiosity that drives my journalism and creative writing also powers my brand work. I translate investigative depth into sharp market insights, turning complexity into clarity that audiences understand. I use storytelling to humanize corporate messaging—so it feels less like advertising and more like connection.
I’ve worked with tech firms refining their voice, education companies sharpening thought leadership, and agencies shaping campaigns that cut through. Each project draws on the same core skill: creating stories people remember and act on.
Partnered With
How I Help Brands
Building Brands Built on Trust
Great brands don’t just sell; they tell stories that stick. Strategy sets the stage, copy gives it a voice, thought leadership builds authority, and campaigns carry it into the world.
Each piece works together to create narratives that feel alive—human, memorable, and impossible to ignore. I bring a journalist’s curiosity and a storyteller’s instinct to every project, whether it’s helping a start-up find its first true voice or shaping messaging for a global name.
At the heart of it all is one aim: turning ideas into stories people want to follow. The partnerships below show how that comes to life.
Selected Partnerships
Samba Soccer Schools
Scout Logic
Swimming Nature
Oxbridge Proofreading
I am also co-owner and creative head of Local SEO Monk which helps small businesses get seen on Google with smart strategy, creative content, and authentic storytelling that turns searches into customers.
We believe every business deserves to be seen. Whether you’re a café owner, a tradesperson, or a growing consultancy, your customers are already searching for you online. The challenge? Making sure you actually show up. That’s where we come in.
We specialise in helping small businesses and individuals cut through the noise and get noticed on Google. From optimising your Google Business Profile to creating content that ranks and resonates, we bring clarity and strategy to a space that often feels overwhelming. Our work isn’t about chasing algorithms; it’s about connecting you with the people who need you most, right when they’re looking.
Local SEO Monk is built on one simple principle: visibility creates opportunity.
What I Offer
I bring a flexible, creative skill set shaped by years of experience across journalism, copywriting, editing, brand strategy, and photography. Whether you need sharp headlines, longform features, a full messaging overhaul, or someone who can wear multiple hats across content, comms, and creative—I've done it all.
I’m just as comfortable working independently on a tight brief as I am collaborating with teams across disciplines. I don’t stick to fixed boxes or rigid scopes; if a project needs fresh thinking, cross-functional support, or someone who can step in and just get it done—I’ll make it work. If you're looking for someone who brings clarity, consistency, and versatility to the table, that's where I’m most useful.
Why Work With Me
I bring a flexible, creative skill set shaped by years of experience across journalism, copywriting, editing, brand strategy, and photography. Whether you need sharp headlines, longform features, a full messaging overhaul, or someone who can wear multiple hats across content, comms, and creative—I've done it all.
I’m just as comfortable working independently on a tight brief as I am collaborating with teams across disciplines. I don’t stick to fixed boxes or rigid scopes; if a project needs fresh thinking, cross-functional support, or someone who can step in and just get it done—I’ll make it work. If you're looking for someone who brings clarity, consistency, and versatility to the table, that's where I’m most useful.